Prevented Ocean Plastic

A B2B company looking to open up to a broad public audience with an omnipresent web presence.

The Project

In this project, I was tasked with creating a brand new mobile-friendly website using WordPress. This involved not only building the website from scratch but also ensuring that it was optimised for mobile devices.

To add an extra layer of interactivity, I created multiple unique mini-sites that could be accessed by scanning QR codes. This added an extra level of engagement for users and helped to create a more dynamic experience.

In addition to building the website, I also worked with a variety of different agencies to coordinate strategy and ensure that everything was aligned. This included working with digital marketing, graphic design, and PR agencies to ensure that the website and mini-sites were effectively promoted.

Another key aspect of this project was the development and execution of email marketing campaigns. I also created a PPC strategy from scratch and managed the ongoing success of all campaigns. This included using tools such as Google Analytics, Google Search Console and Google Ads to track and analyse performance, and then use this data to create reports on the KPIs.

I also produced brand awareness campaigns over various digital channels, including creating a content calendar and maintaining all social media campaigns on platforms such as Facebook, Twitter, LinkedIn, Instagram and YouTube.

To support these campaigns, I used Canva to create all social media images, videos, and internal documents. The result of all these efforts was a large increase in followers, generating 6k+ followers on Instagram and 5k+ followers on YouTube from 0.